Mobile App Trends – Beacon Technology
Nowadays, beacon technology has been used by a huge range of industries. From retail to healthcare and hospitality. Beacons provide you to add advanced functionality to nearly any mobile app.
The first mobile app was build in 2013 using beacons. But we found, over the last few years, there can be significant advancements have been made.
What is Beacon Technology?
Beacons are low-energy Bluetooth wireless transmitters to send signals to smart devices nearby. Beacon technology is vastly used in proximity marketing. We have already explained in the video.
How do Beacons work?
Beacons have a unique number that any smartphone recognizes. Once the beacon connected, the beacon will carry out whatever function it has been programmed to perform.
Let us explain how it works. e.g. you build an application for retailers. Your clients can install beacons in their store. Beacons are connected with a user’s smartphone via Bluetooth. When a user passes by a beacon, the user will be notified about sales or a special offer on products in that store.
Another advantage of beacons is that you can track the behavior of the users in the store. How many users are spending time at a particular aisle? Mobile App can automatically trigger a push notification to entice a sale at later date related to those products.
According to Statista, Beacon technology drastically increasing annual growth rate of 59.8%. Estimated market value will be reach $56.6 billion by 2026.
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